Southside Catering
Southside offers delicious catering options from casual pickup platters to boxed lunch offerings. Every day we create unforgettable experiences and exceptional food for our clients. Our team of hospitality professionals is dedicated to creating exceptional dining experiences for each client we work with. We are a passionate group of food & wine enthusiasts who love what we do.
In 2020 we merged SMOKE and Southside into one brand. Over the years we have heard from our clients that they love our food so much, they wanted to have it conveniently available without a full-service team on-site. We listened and expanded our offering from on-site cooking to also include delicious drop-off boxed lunches and platters. And in the future, you can also book our cafes as event venues.
Morgan Robinson, Chef/Owner
Morgan founded SMOKE in 2007 to follow his passion and vision - a catering company that is inspired by fire - the Mediterranean roots of rotisserie, grilling and other open hearth techniques. Morgan uses local ingredients and artisan food producers, all employing sustainable practices, to prepare his inspiring menu items onsite, creating a truly unique experience for guests.
In 2016, Morgan and his wife, Irma, opened their first Southside, a community-driven café and coffee bar, serving real California cuisine with a Latin influence, along with specialty coffee from Wrecking Ball Coffee Roasters, and beer & wine from friends in the Napa Valley. In 2020, the SMOKE catering business was united with the cafes under the Southside umbrella.
Irma Robinson, Owner
A born planner and idea girl, Irma manages many aspects of her businesses with a focus on marketing and events. Irma was born in the Bay Area to Mexican immigrants. Her family was brought together by a home filled with music, laughter and good Mexican food. Irma’s strong roots keep her passion tied to all things Latin-inspired.
In the late 90’s Irma moved to Melbourne, Australia where her passion for food and wine truly began. Irma relocated to Napa in 2001. As if meant to be, she met her now husband Morgan Robinson on her first day at work on a temporary assignment at Cakebread Cellars. Irma went on to marketing and management positions with wineries including Domain Chandon, Darioush, and Quintessa. Through a shared passion Irma and Morgan started businesses to compliment their lifestyle after traveling to Europe and South American where food and wine were at the forefront of their visits.
When not running her food businesses, Irma can be found running the business of her family, 14 year-old Ariana Alma, 11 year-old Francisco David, and their dog Orion.
